You've seen all the ads plastered in your local newspapers from dealers all over your area. You probably think that they are just annoying pages, meant to clutter up the newspaper. However, it is very easy for you to manipulate the salesman with one of these ads.
- Search all of your local newspapers prior to going into a dealership.
- Put all of your ads together in a folder of some sort.
- Bring ads into the dealership and force them to match the price.
Tell the salesman you want to add leather onto the ad price. If he doesn't want to do it, say you will go somewhere else or insist that you are buying if you can come to an agreement.
I want a 4x4 and that trucks a 4x2!
Add it onto the ad price!
Not only does this save you all of the hassle of calling around, driving around and haggling with multiple salesmen, but it also saves you money! Almost all of the new car ads you see in the paper are listed at dead cost and are named "loss-leaders". If you can manage to add-on options from the ad price, you've just bought yourself a car at dealer net cost, congratulations your salesmen hates you (but you saved money)!